SEO is not as complicated as what most people think, because there are a lot of things that you can do in order to get better results from it. However, there are also a lot of things that you need to avoid in order to be sure that your search engine optimization campaign will be successful. If you want to get better results when using SEO, you need to make sure that you are going to avoid three things:
- Automated SEO Software
- Spam Links on Unrelated Sites
- Spun Content
If you are going to use these things a few years ago, we can say that these will help you improve your search engine rankings. However, the changes in the algorithm of search engines caused these methods to be obsolete and outdated, which mean that you won’t be able to get the same advantages when using these methods. In fact, it could even ruin the standing of your website in the eyes of major engines that people are using nowadays.
Automated SEO Software
There are people who think that “push button SEO” do exist, and this is the reason why they are using different automated programs. There’s nothing wrong with it if you are going to use it a few years ago, but now, SEO is more focused on the quality of the links and the content that you have inside your website. If you are going to use automated programs, you won’t be able to monitor the methods that are being used, and you won’t have the ability to assess the results that you can expect from it.
Spam Links on Unrelated Sites
Link building is a vital part of any SEO campaign, and you need to make sure that you are going to get your links from websites that are related to what your content is. For example, if you are going to talk about real estate on your website, you need to make sure that you will be placing your links on a website that talks about real estate. The reason why use of automated SEO programs is not advisable is because these programs are only meant to build links. I won’t care whether the links are placed on related websites or not.
This is probably the worst thing that you can do if you are going to do SEO for your website. Search engines are focused on the quality of the content, and how can you expect your spun content to have good quality? Again, it all comes down to the belief that building links at will is the best way to optimize a website. But the truth is that you need to focus more on creating new and informative content that will provide everything that your readers would like to read. If you really want to get the most out of your SEO campaign, you need to make sure that you will be building your website based on quality and the relevance of the links not on the quantity.