The Dirty Truth About SEO

The Dirty Truth About SEO

Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
How to Get Your Business Found on Google (2020 Edition)

How to Get Your Business Found on Google (2020 Edition)

Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....