Beware of bad Google search results

Q. Someone told me that I can’t trust Google search results anymore because of hackers. Is this true? – Randal A. Google has built its empire on a very simple concept: be relevant. When you search for something on Google, their system for weeding out...

Good, Bad Areas to watch out for in SEO

It can be hard to know whether you’re doing things right when you’re walking the fine line of search engine optimization. Search engines, when it comes down to it, sit in opposition to SEO. While a search engine’s purpose is to guide the viewer to the most appropriate...

Sorry, Yahoo, You DO Index The Meta Keywords Tag

Oh, that this weren’t true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a long time hater of that tag and the insane questions it has produced, I was thrilled! But today, I see conclusively that Yahoo...

Use of right keywords ‘ensures SEO success’

Businesses that use localised search and carefully target keywords that are specific to their firm can find search engine optimisation (SEO) is a successful marketing tool. Some people think that organic SEO has become too competitive, but if it is used correctly then...

I’M TELLING! (or reporting your SEO competitors)

When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately answered that you could...

Can Locally-Focused Display Ads Make The Phone Ring?

Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local...

Can Bing Change The Culture Of Online Search?

I was in Seattle for the SMX Advanced conference last month, which coincided with the Bing release announcement by Microsoft. The Microsoft booth got a good amount of attention from the attendees, most of whom were eager to see just what this Bing thing could do. A...