I’M TELLING! (or reporting your SEO competitors)

When I did the Ask the SEO Vets panel at SMX Advanced a few months ago, someone in the audience asked a question about what to do when your competitors are buying links and getting an advantage from them in the engines. Vanessa Fox immediately answered that you could...

Can Locally-Focused Display Ads Make The Phone Ring?

Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local...

Can Bing Change The Culture Of Online Search?

I was in Seattle for the SMX Advanced conference last month, which coincided with the Bing release announcement by Microsoft. The Microsoft booth got a good amount of attention from the attendees, most of whom were eager to see just what this Bing thing could do. A...

Entrepreneurs growing optimistic, increasing use of SEO

Small business owners are using search engine optimization (SEO) more often and growing optimistic about the economy While the economy continues to sputter along, a growing number of small business owners are increasingly optimistic about the future with many already...

Data is Easy. Optimization is Hard.

For the past 15 years web analytics has been namely about one thing, counting. Counting is very important and as an industry we have become infatuated with it. Never before could a medium really count what was happening with it. Attributable media was and continues to...

What Bing, Twitter, and Facebook Mean for SEO

Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why. Search is changing though, and there are always...

Seven Free Search Marketing Tips for Nonprofits

BACK TO BASICS How is search engine optimization for a nonprofit Web site different from “normal” SEO? I asked a couple of SEOs this question, and found out something surprising (at least to me) — nonprofit SEO is pretty much the same as the other kind....

SEO & FLASH: Light Up Your Website

As a site-building technology, Flash is hot because it offers visitors the smart and beautiful content presentation and interactivity that everybody wants to see. The reverse of the coin is that the Flash code is still insuperable for search engine robots and they are...

Websites should be SEO and social media friendly

Companies should incorporate social media into their search engine optimization (SEO) strategy With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO)...

Study: Company Blogs Lead Social Media Options

Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook,...