Google SEO

The SEO Secrets Every Business Should Know

Google Panda

Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011.[1] The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.[1][2] CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.

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9 Keys to Wicked Awesome Landing Pages

While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...

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Google to penalise “overoptimised” SEO

Google’s Matt Cutts said that the company would move to “level the playing field” between sites that alter their site extensively to gain better search results over those that were simply “making great content.”

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Google search now includes personalised results

The same search with the personal touch brings forth the site of our favorite local pizza place, followed by several recently researched Italian recipes. The results from the two different Google platforms are profoundly different.

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SEO Considerations For Google Mobile Search In 2012

If your mobile site will be smaller than your desktop site, using an m. subdomain is the next best option for both smartphone and feature phone results. These mobile results should be on the same m. URL, but triggering a different mobile type CSS based on the user agent.

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SEO is Both Science and Art

More often than not, the craft of SEO is truly a unique practice. It’s is often misunderstood and can be painfully difficult to staff for. Here’s why.

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SEO Playbook For 2012

Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in 2011 good search engine optimization is less about trickery and more about engaging content and audience development than ever before. Over the...

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