Optimizing a hotel website for SEO is the most important element of hotel marketing in this day and age. More and more people are using the internet to find answers to life’s question and this, my friends, is where SEO shines.
To put things in perspective, think about it this way: if someone lives in New York City and wants to spend 3 nights in Los Angeles at a five-star hotel, where is the first place they will look? I guarantee over 80% of the time this person will jump on Google or Bing to research hotels and find one that fits their needs. Research proves this. And, due to such, ranking at the top of search engines is critical to gaining an edge over the competition and boosting revenue.
To optimize a hotel website for SEO, given the expertise involved, I highly suggest hotel chains hire a professional SEO consultant or firm to manage their online marketing efforts. Preferably, a company with knowledge in SEO, blogging, social networking and social bookmarking is ideal. The goal is to approach your target market with a coherent, effective marketing campaign which can only be masterminded by a company or individual with experience in all forms of internet marketing. One with experience in SEO alone can deliver an SEO campaign, but the goal is to attack the market in an all-inclusive manner (videos, blogging, SEO, social networking, etc.).