Webpros interviews Matt Cutts on Changes at Google
There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.
With all these innovations, the game is changing for SEO’s. Matt says they are now marketers and need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEO’s as well. Matt reports how black hat SEO is “getting more malicious” and shamelessly illegal.
In summary, SEO’s need to be aware of these actions and act accordingly. They need to decide where they stand on legal and ethical issues and how they will adjust their strategies to compatibly adapt to these new trends.
see the video