A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports.
Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter (.67 percent) and Facebook (.39).
And while the data proves that LinkedIn is an effective leads source, it seems that few B2B companies use it to its full potential, the news source explains.
LeadFormix recently outlined other ways in which B2B marketing professionals can utilize LinkedIn to the fullest. For instance, it can be extremely effective at building a strong brand with its banner logo and video capabilities, while also allowing companies to take advantage of recommendations and grow followers to increase customer trust and loyalty.
LinkedIn also offers whitepaper distribution and self-service ads segmented by geography, job function and seniority, industry and company size or gender and age.
Finally, LinkedIn’s cross-channel connectivity lets marketers share updates from webinars, announcements on social media channels or new blog posts on their profile page, creating additional opportunities for potential leads to absorb content.