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(Niagara Business Search Engine Optimization)

Don’t skip these critical recurring SEO tasks

Don’t skip these critical recurring SEO tasks As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis. No matter how perfectly you’ve optimized a website, it will always require constant...

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How a small business can be competitive using SEO

A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars....

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Why SEO is critical for your business in 2019

SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests...

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Search Takeaways from Google’s Trends Analyst

Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...

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How Much Should You Budget for SEO?

How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster...

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4 Simple Steps to Boost Your Seasonal SEO Traffic

SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...

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Website redesign mistakes that destroy SEO

To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because...

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A basic SEO audit for small businesses

Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO)....

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16 Tips for Website SEO Success

Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...

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6 SEO Tips to Drive Meaningful Traffic to Your Website

Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...

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Balancing Creativity and SEO in Content Writing

In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended...

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Pulling back the curtain on the dark art of SEO [Q&A]

Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...

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Search Console Is the Gateway to Google’s SEO Data

If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....

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How to Create Great Meta Descriptions

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of...

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Why Your Business Can No Longer Afford to Ignore SEO

Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both "on-page" and "off page" factors to influence Google's search algorithm to rank that site or page for specific keyword queries entered by web users. This process is an...

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