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(20th Year Niagara Search Engine Optimization)
Climb the Search Engine Ranking Ladder for Better Local Online Visibility
SEO has taken a big change since the early days when it was easy to rank high for just about anything, but with the new Googleread more
That is a great question and is probably the most common question that I get asked by friends, family and clients. First off, search engine optimization isn’t brain surgery or quantum mechanics, it’s hundreds of little details that align to make a bigger picture. ...read more
Review the data for the top 1,000 queries for which Google returns pages of your website. You can monitor click-thru rate as well as impressions and average position for each keyword.read more
Severe Google penalties for repeat offenders Distinguished Engineer at Google Matt Cutts has revealed that webmasters who choose to repeatedly disregard Google guidelines are at risk of receiving more severe penalties. Webmasters that have been hit with a spam warning...read more
It’s no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential? The value of Google Trends goes way beyond its initial use for tracking keyword popularity and can actually take your SEO campaign to the next level.read more
When 60% of local businesses don’t even list their phone number on their website, there’s a good chance that an even larger percentage are not putting effort into local SEO. But when 43% of searches performed today use a local keyword, and 86% of those searches convert to a phone call or visit to the physical location, local businesses need to pay attention to their geographic SEO strategy if they want to stay competitive. Those who don’t miss out on all of that traffic and leave it for a competitor. Your website is critical for capturing your local customer base, but simply having the website won’t be enough to get you noticed.read more
If you are an online entrepreneur, or just run a part-time online business, then you have most definitely been affected by Google’s numerous and frequent updates drastically. This is due to the fact that the entire mechanism of online business runs around Google, such as Google Hummingbird, Google Penguin and Google’s Encrypting Search. Hence, in today’s world, without Google, you cannot imagine running an online business at all, and to make sure that you are ready to cope up with the drastic changes that Google makes to its system, here are the recent most changes to bring you up to speed.read more
It seems to me like the concept of “natural language” has been everywhere lately in the world of SEO. Google’s Hummingbird update appears to be better equipped to deal with natural language, while voice search (which of course only uses natural language) continues to...read more
Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high search ranking. Now Google’s crawlers can discern the strings of words and phrases that make up well-written text;...read more
Hummingbird is Google's latest algorithm update. Unlike previous Panda and Penguin updates, Hummingbird does not just address specific issues but instead entirely replaces parts of its former algorithm for a more involved long-term strategy that benefits its users....read more
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for...read more
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...read more
A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.read more
“A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.”read more
It takes a lot to run a small business and not just the administration, hiring, budgeting and all of that, but also the advertising and public relations side of it. These days, you really can’t run a business without using SEO for this, and if you’re not sure what that means or how to do it, you may need a refresher course!read more
SEO takes work. Making sure your technical factors are properly set up as well as making sure your website is keyword-rich and useful will help you to drive targeted traffic. Once that’s all set, it will all be about building backlinks and increasing your website authority.read more
Aligning search results and business results often boils down to connecting two questions:
What do you want your customers to do?
What do your customers want to do?read more
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.read more
Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate cause. They’re not doing anything blatantly negative or against the more obvious of Google’s guidelines, and they’re still working consistently on their SEO… but things still aren’t looking up for them.read more
Sure, Carousel looks cool—but is it really that important? You bet your you-know-what. Local search (and visibility) has become increasingly important, and this new Google feature underscores how optimal online visibility can help your prospective customers more easily find you (translation: spend money with you).read more
Yelp has 102 million monthly unique visitors, and unlike some other social networks, the majority of these internet users are on the verge of making a purchase. Therefore, it’s prudent for brands to make the buying process as painless as possible.read more
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. He has amassed almost 18 hours of video spread over nearly 500 videos. Some of these videos are pretty detailed, technical and way over the average Joe’s head, but most of them offer excellent tips for search engine optimization beginners and small business owners. We’ve scoured the depths of YouTube to bring you 5 of the best of Matt Cutts videos.read more
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data or by the searcher’s location—and that number is only going up all the time. In other words: It is imperative for businesses to get local SEO right. This means knowing some of the most common local SEO mistakes, and how to avoid them.read more
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base.read more
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