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Hummingbird is Google's latest algorithm update. Unlike previous Panda and Penguin updates, Hummingbird does not just address specific issues but instead entirely replaces parts of its former algorithm for a more involved long-term strategy that benefits its users....read more
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for...read more
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...read more
A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.read more
“A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.”read more
It takes a lot to run a small business and not just the administration, hiring, budgeting and all of that, but also the advertising and public relations side of it. These days, you really can’t run a business without using SEO for this, and if you’re not sure what that means or how to do it, you may need a refresher course!read more
SEO takes work. Making sure your technical factors are properly set up as well as making sure your website is keyword-rich and useful will help you to drive targeted traffic. Once that’s all set, it will all be about building backlinks and increasing your website authority.read more
Aligning search results and business results often boils down to connecting two questions:
What do you want your customers to do?
What do your customers want to do?read more
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.read more
Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate cause. They’re not doing anything blatantly negative or against the more obvious of Google’s guidelines, and they’re still working consistently on their SEO… but things still aren’t looking up for them.read more
Sure, Carousel looks cool—but is it really that important? You bet your you-know-what. Local search (and visibility) has become increasingly important, and this new Google feature underscores how optimal online visibility can help your prospective customers more easily find you (translation: spend money with you).read more
Yelp has 102 million monthly unique visitors, and unlike some other social networks, the majority of these internet users are on the verge of making a purchase. Therefore, it’s prudent for brands to make the buying process as painless as possible.read more
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. He has amassed almost 18 hours of video spread over nearly 500 videos. Some of these videos are pretty detailed, technical and way over the average Joe’s head, but most of them offer excellent tips for search engine optimization beginners and small business owners. We’ve scoured the depths of YouTube to bring you 5 of the best of Matt Cutts videos.read more
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data or by the searcher’s location—and that number is only going up all the time. In other words: It is imperative for businesses to get local SEO right. This means knowing some of the most common local SEO mistakes, and how to avoid them.read more
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base.read more
A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit.read more
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff). What does this mean for us on the other side of Google? Some of the biggest pieces of the pie that Google is now geared to affect will include PageRank and website backlinks, among a slew of other things.read more
Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent.read more
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.read more
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.read more
As more and more science writing is done specifically for the web, the way science writers pen their stories is subtly and not-so-subtly changing. Writers are becoming increasingly conscious of search engine optimisation (SEO) and social media optimisation (SMO) for instance. And they are taking those into account as they write. Is this affecting science writing online for the better or worse? And does it matter at all?read more
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