Niagara SEOHere’s how you can get ahead of your competitors in a highly competitive market.
Smartphones and tablets are changing the way consumers search and purchase. With mobile device use catching up to and surpassing traditional computer use, organic search trends are rapidly changing as well. Several sources at Google, including head of webspam Matt...read more
A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search...read more
Before you continue reading further, you should first have a clear understanding of what search engine optimization (SEO) is before diving into the tactics to implement it. SEO can be described as “the practice of improving and promoting a web site in order to...read more
Some pretty big websites got knocked down hard in Google’s recent Panda 4.0 upgrade. How did your sites fair? If you got slapped down by Google’s new search algorithm (and reports suggest eBay lost a whopping 80% of its organic search traffic released on May 20,...read more
Give this a try. Google personalizes search results to individual searchers so the results of your test won’t perfectly scale up to all the possible real-world searches, but it will provide you with an idea of where you stand and where you want be. Keywords You Should...read more
This week’s roundup of the web’s best marketing tips includes a guide to e-commerce content and an interesting update on site speed. We also have some great If This Then That (IFTTT) hacks, the science behind social proof, and lots of tips on how to optimize your content. Also, find out what Google knows about you and how you can get more done at work!read more
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...read more
Don’t take chances with your site’s health, speed, and functionality. Conduct a professional SEO Site Audit and take the recommended actions to keep things in tip-top shape. When web visitors can find what they want quickly and easily, they are happier, spend more time on your site, and buy more of your goods and services – and that is healthy for billing, sales, and profit.read more
If you’re wondering how many times your keywords should show up throughout your content, just pretend you’re Goldilocks. Not too much, not too little, but a happy medium should be your sweet spot. I know this seems like an incredibly vague answer, but there is no magic number to hit. It depends on your post’s length and how detailed the topic may be.read more
Search engine optimization (SEO) can be MORE than tricky these days. Not only is it sometimes difficult to understand for the average Joe, to make matters more complicated, Google frequently updates their algorithm, tweaking and sometimes dramatically changing the way...read more
The social era of marketing has created a situation in which a substantially “heavy” piece of content, such as an extensive white paper, has the same potential to win over a consumer as a 140 character (or less) Tweet. It’s time to start treating social messages with the same level of consideration as any other type, particularly since social networks enable brands to share content faster, and connect with relevant prospects in a personalized, interactive manner.read more
Beware of quick fixes. Don’t employ anyone that claims to have a magical, foolproof technique that will help to get your site to the top of the SERPs. The only way to rank well is to put in the groundwork over time.read more
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