The SEO 101 For Beginners

The SEO Secrets Every Business Should Know

SEO or SEM: What’s the difference?

If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge. In a world of CPC (cost-per-click), CTR (click-through rate) and PPC (pay-per-click) we’re all guilty of using acronyms that leave our clients and teammates...

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Don’t skip these critical recurring SEO tasks

Don’t skip these critical recurring SEO tasks As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis. No matter how perfectly you’ve optimized a website, it will always require constant...

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How a small business can be competitive using SEO

A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars....

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Why SEO is critical for your business in 2019

SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests...

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Search Takeaways from Google’s Trends Analyst

Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...

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4 Simple Steps to Boost Your Seasonal SEO Traffic

SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...

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Website redesign mistakes that destroy SEO

To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because...

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