The SEO 101 For Beginners
The SEO Secrets Every Business Should KnowNiagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
SEO: Give Your Company a Fighting Chance
Stronger Optimization Can Help Put Your Company Ahead of the Pack While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think. The reason: There are a number...
How to make websites accessible
How to make new or significantly updated websites accessible for people with disabilities. Who must comply By law, you must make new and significantly refreshed public websites accessible if you are: a private or non-profit organization with 50+ employees; or a public...
9 Simple Tips for Making Your Website Disability-Friendly
The Internet isn't always "one size fits all." Every day, inaccessible web design prevents billions of people in the disabled community from an easy online experience. For those with visual impairments, learning difficulties, hearing loss and more, there are dozens of...
Search engine ranking factors you must never ignore
Everyone wants to improve their ranking in search engine results pages (SERP). The best way to achieve this is through search engine optimization (SEO), the process used to enhance your website’s ranking in search engines. In simple terms, SEO increases or boosts the...
Why SEO is Important for Your Business
Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your business has to show up when someone types in the product or...
A 10-Step SEO Plan for Higher Search Rankings in 2020
As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively...
Turn Your Videos Into SEO Assets
Every marketing team knows that videos are a powerful experiential asset. When users see a video on a site, in a blog, or on social media, they are more likely to stop and pay attention. Videos create a story, a journey, and a visual experience that users enjoy and...
Writing articles for good SEO
A good article needs to be interesting, engaging, accurate, truthful, and grammatically correct. Apart from understanding clearly what you are trying to convey, your visitors should also enjoy reading your text. Search Engine Optimization The requirements for good...
SEO myths busted by an ex-Googler
SEO myths busted by an ex-Googler Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think. Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common...
Is SEO really beneficial for smaller businesses?
Whether you are considering taking up an SEO Essex agency to help you improve your online visibility or have recently started your very own SEO strategy and are look for more information on whether it is really beneficial for smaller businesses, we’ve got you covered....
How to Improve Your Website’s SEO
Making sure customers can find your website online is of the utmost importance. That's why improving your website's SEO should be a top priority. One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business...
The Future of SEO: What SEO & Marketing Pros Need to Understand
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a...