Search Engine Optimization For Dummies All-in-One Desk Reference
Bruce Clay, Inc. and Wiley Publications, publishers of the For Dummies series have partnered up to produce the all-in-one desk reference guide for SEO. Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza, is available now. This latest version of Search Engine Optimization For Dummies is now available for order from Amazon.com, Barnes and Noble.com and Borders.com.
The 746 page SEO desk reference is as close as you can come to an in-home SEO training course. The SEO For Dummies desk reference explains the search engine basics, creating content, linking strategies, analyzing results, building a business with SEO, and more. The all-in-one desk reference also strives to familiarize readers with the different kinds of search, including image searches, local search, and industry-specific vertical searches. The book also includes a $25 AdWords™ coupon to be used in your search marketing/PPC efforts. The coupon is good ONLY on NEW accounts that have not used a promo code before; it cannot be added to an existing account.
This comprehensive Search Engine Optimization For Dummies book covers a wide range of SEO topics, ranging from effective keyword research, proper SEO site design, how to handle various technical issues that come up, the SEO tools at your disposal and much more. The all-in-one desk reference is also ten books in one. So you get ten different books on ten areas of Internet marketing, but only have to pay one price! It’s a win/win situation.
Here’s a look at what you’ll find inside the SEO For Dummies reference guide:
Book I: How Search Engines Work
Everything you ever wanted to know about search engines on the Web, including Google, Yahoo!, and MSN live Search. Learn how they operate, and how your Web page winds up on their results page.
Book II: Keyword Strategy
One of the most important ways of ranking well in a search engine is choosing the right keywords. This book walks you through the process of choosing the right keywords for your site, and how to place them on your page for maximum efficiency.
Book III: Competitive Positioning
This book is all about scoping out the competition. What is your competition doing, and more importantly, what is it that they’re doing right?
Book IV: SEO Web Design
Part of SEO is designing your page properly. In this book we teach you how to best build (or tweak) your page for maximum SEO efficiency.
Book V: Content Creation
One of the most important things you need to do for your Web site is content creation. Part of SEO is bringing people to your Web site, yes, but how are you going to keep them there? This book gives you all the information you need to create good, interesting and engaging content.
Book VI: Linking
This book teaches you about the importance of linking. From linking to pages within your own site, to linking to outside sources, and how NOT to go about obtaining links.
Book VII: Optimizing the Foundations
This book is all about the fundamentals of servers. How having the proper server can make or break your SEO project, and the nuts and bolts of server issues and redirects.
Book VIII: Analyzing Results
Once you get all of that data from your Web site, how do you go about properly reading it? This book discusses Analytics, and the tools you would use to analyze all of the data your site is generating.
Book IX: International SEO
This book discusses taking your page internationally, and the challenges you’ll face out there, plus helpful advice on how to operate in a foreign country.
Book X: Search Marketing
This is a book all about Pay-Per-Click (PPC), Social Media (like Facebook or Twitter) and ways to deal with search engine spam–sneaky tactics used to trick search engines.
There is also an appendix covering information on further training in SEO, like conferences and other SEO training courses you can attend.
This Search Engine Optimization For Dummies book is for the small business owner who doesn’t want to go through the hoops of getting an SEO company to do it for him. It also contains valuable information for those in the SEO and search engine marketing industry.
Search Engine Optimization All-in-One Desk Reference For Dummies is available now. So order your copy from Amazon, Barnes and Noble.com or Borders.com today!