SEO Fringe: New Technology

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Effective SEO Content Marketing Strategy

Effective SEO Content Marketing Strategy

SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...

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Is SEO Really Complex or Are We Overcomplicating It?

Is SEO Really Complex or Are We Overcomplicating It?

What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...

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Don’t skip these critical recurring SEO tasks

Don’t skip these critical recurring SEO tasks

Don’t skip these critical recurring SEO tasks As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis. No matter how perfectly you’ve optimized a website, it will always require constant...

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Search Takeaways from Google’s Trends Analyst

Search Takeaways from Google’s Trends Analyst

Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...

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How Much Should You Budget for SEO?

How Much Should You Budget for SEO?

How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster...

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5 Ways to Stop Missing Out On Seasonal Traffic

5 Ways to Stop Missing Out On Seasonal Traffic

Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your...

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