SEO Fringe: New Technology
The SEO Secrets Every Business Should Know
The 12 Most Important SEO Ranking Factors
There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to...
The Future of SEO: What SEO & Marketing Pros Need to Understand
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a...
Effective SEO Content Marketing Strategy
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts
The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than...
7 SEO best practices you should be doing regardless of what Google says
As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies...
Is SEO Really Complex or Are We Overcomplicating It?
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks
SEO is a discipline that requires strategy and specific tactics over time to be successful.While audits and one-time optimizations can have some impact on organic positions, it is hard to find sustainable rankings, organic traffic, and conversion goal growth without...
Things to Consider Before Hiring an SEO Specialist for Your Business
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
Don’t skip these critical recurring SEO tasks
Don’t skip these critical recurring SEO tasks As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis. No matter how perfectly you’ve optimized a website, it will always require constant...
Important Reasons Why It Makes More Sense To Hire An SEO Expert
The importance of SEO for businesses today cannot be underrated. The right SEO strategy will take your business to a whole new level and boost your sales. Most companies that want to build a strong online presence always consider building an in-house team. However,...
Search Takeaways from Google’s Trends Analyst
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...
How Much Should You Budget for SEO?
How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster...