Small Business SEOThe SEO Secrets Every Business Should Know
Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that...read more
Search engine optimization (SEO) is an incredibly useful tool in the arsenal of a digital marketer. When used correctly, SEO can catapult a website out of obscurity and in front of its most relevant audience, enhancing brand authority and driving inquiries. However,...read more
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...read more
SEOs show mixed results following Google March 2019 core update The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share...read more
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...read more
Google’s algorithm has evolved. Through AI and advancements in machine learning, it is continually learning to become smarter. Today, it’s even more difficult to get to the top of Google’s page 1. With SEO becoming more challenging and the SERPs constantly changing,...read more
SEO is a discipline that requires strategy and specific tactics over time to be successful.While audits and one-time optimizations can have some impact on organic positions, it is hard to find sustainable rankings, organic traffic, and conversion goal growth without...read more
We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.” You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small...read more
Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes:...read more
When you are trying to bury and push down a negative Google result, branding basics just won’t cut it. You need to give your campaign a little extra juice when attempting to bury a well-optimized negative search result with a lot of domain authority. This post...read more
There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive...read more
According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention. This is a topic that came up multiple times through his Reddit AMA on February 8. In fact, Illyes started his AMA thread by stating:...read more
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