SEO 101
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today’s era of technology, where everything is available online, becoming...
Niagara SEO, Small Business SEO
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
COVID-19, Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
Wordpress
WordPress has been around for a long and it has become the most used content management system right now. It is also known that millions of websites are currently based on WordPress which is open-source. However, there is also the WordPress.com service that lets you...
COVID-19, Small Business SEO
The COVID-19 situation is seemingly on everyone’s minds at the moment. But while now isn’t the time to panic, you are likely wondering about the next steps for your business. Regardless of the size of your business, your customers are likely coming to you right now...
Google SEO, Small Business SEO
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It’s important to produce...
Google SEO
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
Google SEO, Niagara SEO, SEO 101, Small Business SEO
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Niagara SEO, SEO 101, Small Business SEO
Search Engine Optimization Tips you should and should not be doing on your web pages to make them rank higher in search engines. Search Engine Optimization Tips list was written by SEO London, our partner agency, and looks at more than just the basics of SEO, so even...
Google SEO, SEO 101, Small Business SEO
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
Google SEO, SEO Fringe, Small Business SEO
Warner Bros says name change will make it easier to find on ticket sites The movie’s starring Margot Robbie performed poorly in the box office The superhero film’s name was simplified from ‘Birds of Prey: And the Fantabulous Emancipation of One...
SEO 101, Small Business SEO, Social SEO, Wordpress
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
Google SEO, Niagara SEO, SEO 101, Wordpress
Search engine optimization is a digital marketing strategy that every business owner wants to incorporate into their business module. It improves the ranking of a website of a business, which is the ultimate goal for digital businesses. Today, in this modern world,...
Niagara SEO, Small Business SEO, Wordpress
Securing your WordPress website in order to prevent any potential attempts of hacking, might seem like a complicated task. However, it all pretty much boils down to these seven easy-to-follow steps that will make sure your website is secure at all times. Set up a...
Small Business SEO, Wordpress
Introduction One of the best ways to monetize your WordPress website and build a loyal user-base is by creating a membership website. Membership websites aren’t new. The business model of creating a close-knit online community dates back to the days before social...
SEO 101, Small Business SEO, Wordpress
At least 2,000 WordPress sites have been hacked as part of a new campaign that redirects visitors to scam websites. Uncovered Tuesday by security researchers at Sucuri Inc., the hack exploits vulnerabilities in various third-party plugins, including Simple Fields and...
Google SEO, SEO Fringe, Small Business SEO
If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your business has to show up when someone types in the product or...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Making sure customers can find your website online is of the utmost importance. That’s why improving your website’s SEO should be a top priority. One of the primary challenges for any small business in 2019 is visibility. After all, you might have an...
Niagara SEO, SEO 101, Small Business SEO
When it comes to marketing the websites of financial institutions, you will be met with a vast army of competitors. These will be challenging you to that sweet spot at the top of the coveted Google search rankings. Any internet search these days could potentially...
SEO 101, Wordpress
Business owners are often searching for new ways to boost their website’s visibility and rank well in SERP (search engine result pages). Most of them face tough competition even from other local businesses. It’s no longer difficult to get a shortlist SEO...
Google SEO, SEO 101, Small Business SEO
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? Everyone goes for their phone. “Let’s ask Google!” What about when you need a product or service? This is why SEO is critical to...
Google SEO, SEO 101, Small Business SEO
Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. Successful content marketing focuses on attracting consumers to a business through various content formats, and rather...
Niagara SEO, Small Business SEO
You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample...
SEO 101, Small Business SEO
Are you looking to improve the search engine rankings of your web pages? A key element holding your performance back could be on-site SEO issues, which can easily be improved – if you know what you’re looking for. The team from SEMrush share a listing of...
SEO 101, Small Business SEO
Regardless of the size of a business, in order to stay ahead of your competitors, it’s important to focus on SEO. Knowledge of SEO growth hacking is necessary to survive the cut-throat competition in the digital world. Search engines are the go-to place for people to...
SEO 101, Small Business SEO
We all know that Google loves updating its SEO algorithm and techniques that worked five years ago may not cut it today. The truth is that the fundamental principles of SEO remain the same, so getting your SEO strategy right can help you enjoy better rankings which...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
Niagara SEO, SEO 101, Small Business SEO
Google’s algorithm has evolved. Through AI and advancements in machine learning, it is continually learning to become smarter. Today, it’s even more difficult to get to the top of Google’s page 1. With SEO becoming more challenging and the SERPs constantly changing,...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
Google SEO, SEO 101, Small Business SEO
SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...
Niagara SEO, SEO 101, Small Business SEO
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO)....
Niagara SEO, SEO 101, Small Business SEO
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...
Google SEO, SEO Fringe, Small Business SEO
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better:...
SEO 101, Small Business SEO
SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
Google SEO, Small Business SEO
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted. Google has confirmed what many in the search industry have seen over the past week, updates...
Niagara SEO, SEO 101, Small Business SEO
For as long as business has been around, there have been salesmen that can only be described as snakes – they want to come in, take your money and leave without much of a footprint left. Although not very common these days, it can be difficult to judge someone’s...
Niagara SEO, SEO 101, Small Business SEO
You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest...
SEO 101, Small Business SEO
Having a great site is essential for your business. However, you need to #optimize your articles for your readers to quickly access your content. It is essential to be familiar with #Search Engine optimization (SEO) to be able to optimize your content efficiently....
Small Business SEO, Social SEO
Ranking your YouTube videos higher can be a real hassle especially if you do not know what to do. It’s not about just uploading your video, but it is about making your presence felt on YouTube. I’ve seen great videos failing to get better views due to poor SEO. There...
SEO 101, SEO Fringe
We hear a lot about the importance of page load speed but what are the direct impacts on SEO and conversion? In this post, we will take a look at the key ramifications of having a slow loading site, the impact on SEO (Search Engine Optimisation) and CRO (conversion...
SEO 101, Small Business SEO
Search Engine Optimisation (SEO) is one of the most misunderstood marketing mediums out there. There are so many different approaches, depending on what results you want from your website. Every business today, no matter what sector, has an online presence, and...
SEO 101, Small Business SEO
Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO has been proven to produce positive results. Creating a technically sound...
SEO 101, Wordpress
Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing...
Facebook SEO, SEO 101, Social SEO
You know about black hat search, now look at the impact this emerging practice may be having on rankings. Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses...
Google SEO, Niagara SEO, SEO 101
Focusing on Google day by day SEO related updates. We work with Google latest SEO technologies. Search Engine Optimization(SEO) Overview SEO On Page Optimization SEO Off Page Optimization Search Engine Optimization(SEO) Overview SEO: What is it? Internet marketing vs...
Google SEO
It’s no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential? The value of Google Trends goes way beyond its initial use for tracking...
Google SEO, Niagara SEO
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...
Google SEO, Niagara SEO, Small Business SEO
Google has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing...
Niagara SEO, SEO 101, Small Business SEO
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base. So business people looking to draw productive hits often turn to upgrades they hope will push them higher on search-engine lists. Called search engine...
Niagara SEO, SEO 101
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will eventually begin to look stale and old-fashioned. Users expect change, and if...
Niagara SEO, SEO 101, Small Business SEO
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How...
Niagara SEO, SEO 101
SEO isn’t the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results. The last few years, we...
Niagara SEO, SEO 101
Even if you’re new to the SEO industry you’re aware of the importance of keywords. They drive almost every part of an SEO strategy and our businesses wouldn’t survive long without them. Keywords are what the best search engine optimization companies use to tell search...
SEO 101
When it comes to getting top rankings you will need to constantly be battling with SEO, and this problem isn’t going to go away any time soon. If you own a business it’s important that you consider all the ways that you can get more customers. When using SEO services...
Niagara SEO, SEO 101, Small Business SEO
Because we’re all very busy people, I want to get straight to the point. In order to succeed in today’s marketplace, your business has to have a website. In order to have a successful website, it needs to serve its purpose. And how can it do this if no one can find it...
Niagara SEO, SEO 101, Small Business SEO
If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam...
Niagara SEO, SEO 101, Small Business SEO
You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select...
Niagara SEO, SEO 101, Small Business SEO
Making search engine optimization (SEO) work in a competitive keyword space is difficult. The secret about Google is out – there’s big traffic to be found. Making things even worse, SEO campaigns die a premature death every day because the appropriate return on...
Facebook SEO, Niagara SEO, Small Business SEO
Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study. The study, by Seattle-based social engagement analytics firm Simply Measured, focuses on 15 large...
