Business Features
It takes a while for most new companies to gain traction with potential customers. Geroline Industrial Safety Products didn’t have that problem. As a manufacturer of top quality traction cleats, Geroline knew exactly how impactful their safety product would be in...
Entertainment
By David DeRocco Do you remember where you were when you first heard “That Song.” Not just any song, “That Song” – the one that after 20 years of airplay has now become “that song” for millions of broken-hearted lovers whose memories get triggered every time they...
Entertainment
By David DeRocco When you hail from Niagara, you know that September is time for the harvest. So it makes sense that a country star like Tim Hicks would pick September to harvest the crop of songs he’d been tending too during five months of intensive writing and...
Featured Articles
By David DeRocco A staged terrorist attack on the United States blamed on Muslim extremists kills the President and wipes out most of Congress. In the resulting chaos, a totalitarian Christian theocracy rises to overthrow the U.S. government, suspending the...
Entertainment, Press/Collaterals
By David DeRocco There’s a rarified air that exists when you’re sitting on top of the mountain, viewing the world from a position of fame and fortune. As the lyricist, musical arranger, vocalist and de facto leader of Texas blues-rock superstars ZZ Top, Billy Gibbons...
Business Features, Press/Collaterals
CLIENT: Canadian Wildlife Federation WRITTEN BY: David DeRocco PSA: GREAT CANADIAN...
Entertainment, Press/Collaterals
By David DeRocco Darlene Love began her career while still in high school, recording for legendary producer Phil Spector in a little-known girl group called The Blossoms. It’s ironic then in 2015, over half a century into her hard-earned Rock and Roll Hall of Fame...
Entertainment, Featured Articles, Portfolio, SEO Writing
By David DeRocco If you had to speculate on the type of blood Boz Scaggs has running through his veins, Type O might be a good guess. It would only make sense that the fluids flowing through a musician so versatile would be classified as “universal.” Scaggs has...
Entertainment, Featured Articles, Portfolio, Press/Collaterals
By David DeRocco Passionate fans of jazz music will tell you listening to jazz music is good for the soul. As it turns out, it’s also good for your brain. A study conducted at the John Hopkins University School of Medicine determined that the brains of jazz...
Entertainment, Featured Articles, Portfolio
By David DeRocco No one paid a cover charge to get in. But there, in a dimly lit nightclub, in front of a weathered velvet stage curtain and an even more-weathered crowd of Sunday afternoon lunch special types, stood an artist clearly paying her dues. Standing tall...
Business Features, Featured Articles, Portfolio
If you need any more proof of the concept of evolution, look no further than at these two seemingly disparate examples: the mobile food truck, and the Niagara winery. As two species often pegged for extinction in the 20th century, both the food truck and the Niagara...
Business Features, Featured Articles
There was a time when wanting to have fun in Ridgeway, Ontario, meant getting in your car and leaving town. These days, however, there’s a “sanctuary” drawing people back to Ridgeway that could make this tiny hamlet one of the most happening live event hubs in...
Entertainment, Featured Articles, Portfolio, Press/Collaterals, SEO Writing
By David DeRocco When a country girl named Ginger St. James aims to serve you up a heapin’ helpin’ of “Diesel and Peas,” – well mister, you just better accept her invite and her hospitality. ‘Cause if you don’t – well sir, you’re a’gonna miss yourself some mighty fine...
Entertainment, Featured Articles, Portfolio, Press/Collaterals, SEO Writing
By David DeRocco The members of Hollerado are on the verge – of releasing a new album, of embarking on a summer tour, of finally achieving the level of success that’s so-far evaded them, and maybe, on the verge of a massive breakdown from exhaustion. Who really knows...
Entertainment, Featured Articles, Portfolio, Press/Collaterals
By David DeRocco Wild things are meant to stay wild, free to roam and wander until Father Time and Mother Earth conspire to turn them to dust. For a rock band that has made “Born to be Wild” their anthem for more than four decades, Steppenwolf is far from ready to be...
Entertainment, Featured Articles, Portfolio, Press/Collaterals
By David DeRocco Progressive music, by definition, should always be moving forward, mutating, morphing and transforming into new and exciting hybrids. Take PROTEST THE HERO for example, five friends from Whitby who have evolved into Canada’s pre-eminent progressive...
Entertainment, Featured Articles, Portfolio, Press/Collaterals
By David DeRocco Rik Emmett’s current bio says he’s “digging in deep at his revamped Rec Room Studio,” experimenting with digital technology and recording music he’s planning on releasing in “a steady stream of new songs” without worrying about the content forming a...
Business Features, Entertainment, Featured Articles, Press/Collaterals
By David DeRocco: It didn’t take a reduction in aerosol cans or lower carbon emissions to help repair the giant hole in the airwaves over Niagara. All it took was a really solid application to the CRTC, two years of legal and administrative finagling, a few months of...
Entertainment, Featured Articles, Portfolio, SEO Writing
By: David DeRocco Any writer will tell you how cathartic the process of expressing thoughts on paper can be. When a writer is also a musician, there’s always the potential to combine such emotional purging with the recording of some very powerful and...
Business Features, Entertainment, Portfolio, Write Knight Blog
Good marketing campaigns begin with a product ready to be marketed. As the Harper government has learned, spending $2.5 million advertising a non-existent Government Jobs Grant program is not a particularly judicious use of limited marketing funds.Even when they have...
Business Features, Portfolio
Teaching kids self-discipline and self-esteem is a reason parents often site for enrolling kids in martial arts classes. The Cambridge Conservatory of Music (http://www.ccomusic.net) can boast the same end results with an added bonus: rather than simply knowing how to...
Business Features, SEO Writing
Albert Einstein said “it is the supreme art of the teacher to awaken joy in creative expression and knowledge.” He could have been writing the musical mission statement for the Cambridge Conservatory of Music (http://www.ccomusic.net), the number one choice for music...
Business Features, SEO Writing
Music lessons can foster dreams of a musical career. One of the big hurdles facing young musicians striving to fulfill their dreams is overcoming the natural anxiety that occurs when performing live for an audience the very first time. Delivering that performance in a...
Portfolio
DeRocco Portfolio – print copywriting samples: Pyrex / Media
Business Features, SEO Writing
An oft-quoted African proverb suggests “it takes a village to raise a child.” The inference is that it takes more than one person and many different life experiences to help a child reach his or her full potential as an adult. You could apply that same principle when...
SEO Writing
Enroll in Toronto’s Yamaha Music School (http://www.yamahamusicschool.ca) and you get more than a program of music lessons. You get the experience of history and the wisdom of a musical philosophy designed by school founders to spread the joy of music around the...
Business Features, SEO Writing
Good parents want what’s best for their children; so do all good educators responsible for teaching them. When it comes to ensuring your child’s educational success there is no better partnership than the one you form with his or her teacher. No one understands that...
Write Knight Blog
The biggest hockey shaft found at the Sochi Games isn’t the one carried by Slovakia captain Zdeno Chara. It’s the shaft perpetrated on nationalist hockey fans on both sides of the Atlantic who believe a gold medal confirms international hockey supremacy....
Business Features, SEO Writing
When you’re a pizza aficionado in the Kingston area then you should already know all about Bubba’s Poutine and Pizzeria (http://www.bubbaspizzeria.com). Bubba’s reputation for its in house homemade pizza sauce and dough recipe has made it a favourite of pizza lovers...
