Yelp new feature closes gap between local SEO and sales

Companies use SEO best practices and invest in social media marketing to gain search visibility and engage their prospects online. Marketers know customers are turning to the ‘net to research their upcoming purchases, but they may not be able to prove branded web...

Seven Free Search Marketing Tips for Nonprofits

BACK TO BASICS How is search engine optimization for a nonprofit Web site different from “normal” SEO? I asked a couple of SEOs this question, and found out something surprising (at least to me) — nonprofit SEO is pretty much the same as the other kind....