It’s official: SEO is not spam, says Google

Summary: In this short, I steer your attention to Google’s head of their Web spam team, Matt Cutts, who states a resounding “SEO is not spam.” Well, it’s official. Matt Cutts, the head of Google’s Web spam team, has declaratively stated that SEO (Search Engine...

Conquer SEO by Conquering Social Media

Your search engine optimisation strategies can be helped immeasurably by making an effort with your company’s social marketing. The more you understand about social media outlets like Digg, Yelp, del.icio.us, Facebook and more, the better for you SEO performance....

SEO Top 10 tips

We have outlined some tips on how to get started on your search engine optimisation (SEO) campaign. 1. Research potential keywords for your business The main purpose of an organic SEO campaign is to get relevant and targeted traffic to your website with the right...

65% of online adults use social networking sites

Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago and just 13% in 2008. Out of all the “daily” online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines...

How to Make Facebook a Useful SEO Tool

ONLINE MARKETING Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by...

Justifying the Value of SEO

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement. “I’m expecting exponential...
Google launches SEO-friendly Instant Pages

Google launches SEO-friendly Instant Pages

If you’re using the new version of Google Chrome that was released today, you may notice that you can access the top organic results for a given query faster than usual. This is because Google has announced announced that its Instant Pages feature is available in the...

How to Spot a Bad SEO Consultant

Search engine optimisation (SEO) is no longer a marketing niche, indulged in by only the most web-savvy organisations. Most businesses now see the benefits in attracting searchers to their site via high ranking keywords. Like many industries however, the SEO sector...

Are SEO services worthwhile?

Bloggers, startups, entrepreneurs and small businesses often reach a point where they decide to work on the SEO profile of their online enterprise. At this point there are two choices: you can either learn to be an SEO guru or you must pay someone else to enhance your...

What is Google Panda?

Panda is a new search algorithm from Google designed to improve search return quality for users by filtering for better quality matches. Google cited that the core focus of Panda (AKA the Farmer update) was to target content farms, which were making money selling ads...

Preparing for Your SEO Consultation

Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an...

SEO Reports in Google Analytics

Pilot program launched for Google Webmaster Tools Search Queries Data Google announced the launch of a limited pilot for SEO reports in Google Analytics, which are based on search queries data from Webmaster Tools. “Webmasters have long been asking for better...

The Role of On-Page SEO Content

People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find “the edge of the algorithm” or any practices that are manipulative because of the risk these tactics carry, but...

5 Reasons to Use SEO

Most of the clients or prospects we encounter don’t have an SEO budget.  To secure funding for an SEO campaign can be a tough sell for an internal marketing manager in charge of a company’s inbound marketing.  Typically, those personnel have to put the SEO bug in the...

Don’t fall for SEO snake-oil sellers

With so much information on SEO now available on the net, it’s fascinating to see how many truly sleazy SEO sales pitches are still being attempted. It’s also astounding to see what new angles they can come up with – even recently recrafting the old ‘we can get you...

Why Quality Is The Only Sustainable SEO Strategy

One of the most important takeaways after the Panda Update / Farmer fallout is to make your sites as high-quality and useful as possible. The next year should be interesting, as some sites invest in quality, while others try to game signals seeking shortcuts to the...

If done properly, ‘SEO will pay for itself’

Businesses looking to save costs on their search engine optimisation (SEO) activities could be among those encouraged by the recent comments of one expert. According to Patrick Altoft, director of search at Branded3, if it is done properly, SEO will pay for itself....

The advantage of a SEO compliant website

When dealing with the creation of your website or blog, one of the most important considerations you or your website designer may need to consider is how advantageous it is for you to have a SEO (Search Engine Optimization) compliant website. What does it mean to be...

Google Says Goodbye to Black Hat SEO

By now the entire world has been alerted to the fact the Google algorithm and its companion robots are roving around the web re-indexing and prioritizing all websites it comes across. What does this mean to you? As I understand it the Google universe is sick and tired...

6 Dirty SEO Tricks You Must Avoid

The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the...

Marketing Strategy Not Always Straightforward

If you have a website, you need traffic. So what’s the best way to get prospects to your site? Web marketers have long — and hotly — debated the merits of search engine optimization versus pay-per-click advertising. Which should you be using? SEO refers to the...

SEO Do’s & Don’ts – How to get the most from Google

SEO or ‘Search Engine Optimisation’ is critical to your business being found online, so we asked Reload Media’s Managing Director Llew Jury to give Dynamic Business the low-down on the do’s and don’ts of how to get the most from SEO and Google. DO PRACTICE SAFE SEO...

5 Reasons To Hire An SEO Consultant

Do you need to bring in a search engine optimization (SEO) consultant or can you do it yourself? It’s a question a lot of small- and medium-sized business owners spend a lot of time asking themselves. Do it yourself or get help? What makes better business sense? We...

Get Your SEO Firm Involved Before the Redesign

Redesigns are difficult, time intensive, frequently expensive, and often frustrating. Religious wars can be waged over anything and everything (the messaging, style, imaging, layout, and infrastructure, etc). These wars can create the kind of hostility and hard...

9 Step SEO Checkup Using Google Webmaster Tools

Dec 2, 2010 at 12:13pm ET by Ian Lurie If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a great place to start a site tuneup. If you’re buried in SEO minutiae and need to pull together some intelligent, actionable to-do...

Local Search and Google Places

Late in October, Google made a major transformation in the way Search Engine Results were displayed for searches with a local intent. The result of this change was that the Google Local 7 Pack is no longer always in the SERPs in the way that it used to be. Instead,...

Google Instant Preview Gives Web Designers an Edge

Google Instant Previews, which was recently unveiled, gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it with a magnifying glass icon positioned to...

5 SEO Techniques to Kill the Bounce Rate

Almost 55% of all websites that are launched for attracting and realizing business goals on the web suffer from a killing bounce rate, which ultimately forces them off the table. SEO services, even when sourced from a great online SEO firm and at the best price...

Google Place Search Emphasizes Local SEO

Google began rolling out Place Search to combine local and organic listings on Google.com when searchers look for information around location. It aggregates results based on places, so searchers can compare information, but there are a few things SEO experts will want...

Preparing Your Small Business Site For SEO

For many small businesses owners, there’s a lot of confusion about how to set up a brand new site in a way that gives it a good chance of getting some serious search traffic. My last column looked at some simple analytics reports and methods that can help you to...

5 Tips To Improve Your website Sales (PayPal)

Looking for new ways to grow your online business? This issue we have some helpful resources to help you do just that, including five tips to improve your website’s design, a checklist for superior customer service and insights from a leading consumer electronics...

25 Super Common SEO Mistakes

No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us… 1. Google AdWords Keyword...

Google’s View of HTML5 In Terms Of SEO & Crawling

HTML5 is a brand new (well, not so new) form of HTML that is growing in popularity every day. All the modern browsers tend to support rendering HTML5 with no problems. It is widely the optimal choice for smart phone browsers and more and more sites are adopting it....

Google Instant Shakes up SEO

Search engine optimization, or SEO, is not a new tactic in internet marketing; in fact it is one of the oldest. However, thanks to the recently released Google Instant search system the entire SEO game has been changed. Previously SEO worked so effectively because...

Measuring SEO Success

For this article, I wanted to explain how understanding SEO performance impacts different types of businesses. Specifically, I had planned to illustrate the differences in how mom and pop style businesses, small businesses, and enterprise-level companies use this data...

4 Tips for Improving Your SEO Copywriting

When Search Engine Optimization (SEO) is mentioned, a few obvious things immediately pop into your mind, such as: Google rankings, link building, and conversion rates. One element that is often forgotten is copywriting – when building an authoritative site, you will...

Hire the Best SEO Company

Truly SEO is amongst the most competitive yet cost effective mediums of web marketing today. That is why SEO company provides you the best SEO solutions in style. When you are on the move to be familiar with the real truth of search engine optimization, you will have...

5 SEO Tips to Increase Website Traffic

When you optimize your web pages so Google can more easily find you, you’re sure to be found much more often when prospects are searching for your products or services. If you want your website to rank higher and more often in Google, it is essential that you...

What Is SEO Content?

Search Engine Optimization or SEO, is a more often than not used marketing manner that can be implemented into a web pages actual coded content as well as utilized in content creation for blogs, press releases and other styles of freelance or creative writing. This...

How Sound Is Your SEO knowledge?

A large number of business owners are becoming increasingly interested in search engine optimisation. As more companies begin running ethical SEO campaigns and generating positive results, there is more encouraging feedback circulating within the online community...

Three Tasks Your SEO Consultant Will Do For You Each Day

Professional SEO consultants can provide you with a vast amount of information and action. There are many important SEO facts they know and many SEO techniques which they can use effectively for your business. SEO can be complicated and so knowledge and experience...

SEO Titles: the decision of Solomon

When faced with a tricky title, like everyone in SEO will be at some point, I am often torn between wanting to be catchy and wanting to stick by the rules of search engine optimisation. On the one hand, a catchy title is likely to catch the eye of the Internet user...

SEO Keyword Tips By SEO Consultant

Why does Keyword Research play such an important role in our SEO campaigns? The answer is simple. If the wrong keywords are targeted, then neither the search engines nor the potential customers will ever be able to locate your site. This in turn will result in a lot...