SEO 101
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. The global economy is suffering from an epidemic, enterprises are changing strategies, saving up money and getting ready for the worst. But the reality is that...
Niagara SEO, Small Business SEO
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
COVID-19, Small Business SEO
The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to...
COVID-19, Niagara SEO, Small Business SEO, Wordpress
Fortunately, we live in the digital age — a time when there are multiple ways for your customers to get in touch with you, and for you to keep in contact with your customers. Maintaining communication with your customers and making it easy for them to contact you...
COVID-19, Small Business SEO
The COVID-19 situation is seemingly on everyone’s minds at the moment. But while now isn’t the time to panic, you are likely wondering about the next steps for your business. Regardless of the size of your business, your customers are likely coming to you right now...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
Google SEO
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
Google SEO, Niagara SEO, SEO 101, Small Business SEO
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Niagara SEO, SEO 101, Small Business SEO
When you are conducting online business, then you must know the importance of SEO, and you also know that it cannot be overlooked. Everyone is in the race of ranking websites and want to earn from it, so you must choose the right strategies for it, and it will help...
Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders comb the Internet for content and...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
In my line of work, I’m often asked, “What is this SEO thing I’ve been hearing a lot about, and why should I care about it?” These days, businesses already have to worry about website design and social media, so most business owners may not even be aware that search...
SEO 101, SEO Fringe, Small Business SEO, Wordpress
Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn’t. If a business doesn’t know how to...
Google SEO, Niagara SEO, Small Business SEO
Search engine optimization (or SEO) can help you to build your credibility, draw in new leads, and explode your bottom line. The benefits of earning a top spot on Google are so well-known to business owners and executives that some consider it to be the only form of...
Google SEO, SEO 101, Small Business SEO
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
Google SEO, SEO Fringe, Small Business SEO
Warner Bros says name change will make it easier to find on ticket sites The movie’s starring Margot Robbie performed poorly in the box office The superhero film’s name was simplified from ‘Birds of Prey: And the Fantabulous Emancipation of One...
SEO 101, Small Business SEO, Social SEO, Wordpress
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
Google SEO, Niagara SEO, SEO 101, Wordpress
Search engine optimization is a digital marketing strategy that every business owner wants to incorporate into their business module. It improves the ranking of a website of a business, which is the ultimate goal for digital businesses. Today, in this modern world,...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
So you wan to start a blog and be optimized as soon as possible. It’s not impossible if you make the right steps. That means you need to first be using WordPress. Second, you need to know what search engine optimization (SEO) is and how it will ultimately affect your...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small...
Niagara SEO, Small Business SEO, Wordpress
Securing your WordPress website in order to prevent any potential attempts of hacking, might seem like a complicated task. However, it all pretty much boils down to these seven easy-to-follow steps that will make sure your website is secure at all times. Set up a...
SEO 101, Small Business SEO, Wordpress
At least 2,000 WordPress sites have been hacked as part of a new campaign that redirects visitors to scam websites. Uncovered Tuesday by security researchers at Sucuri Inc., the hack exploits vulnerabilities in various third-party plugins, including Simple Fields and...
Google SEO, SEO Fringe, Small Business SEO
If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one...
SEO 101, SEO Fringe, Small Business SEO
You’ve heard so much about the importance of search engine optimization and what you can do to show up higher on a search engine results page (SERP) so you can get noticed by more and more potential customers and clients. But are you doing too much to increase your...
Google SEO, SEO 101, Small Business SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
SEO 101, SEO Fringe
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...
Google SEO, SEO 101, Small Business SEO
SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...
Niagara SEO, SEO 101
Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...
Niagara SEO, SEO 101, Small Business SEO
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...
Google SEO, SEO 101, Small Business SEO
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....
Google SEO, SEO Fringe, Small Business SEO
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better:...
SEO 101, Small Business SEO
SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...
SEO 101, Small Business SEO
Tell Doc Brown to fire up the DeLorean because the future is now. We may be a few years away from flying cars and intergalactic travel, but when it comes to the future of SEO, you don’t need a crystal ball to foresee the direction it will take in 2018. Much of what...
Google SEO, Small Business SEO
There are some best practices that you can do to improve your website’s SEO. The solution to improving your business website’s Google ranking is embedded in good search engine optimization (SEO). Managing SEO is a big task for any business owner, but there...
Niagara SEO, SEO 101, Small Business SEO
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...
Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Despite the changes, SEO continues to be a key factor of any digital marketing plan. A successfully run campaign can provide a high return on investment in a way that is measurable and easy to adopt. Using SEO is an important part of digital marketing. The new changes...
SEO 101, Small Business SEO, Wordpress
Looking to implement WordPress for your website or blog? Let columnist Trond Lyngbø give you the run-down on the SEO implications with these frequently asked questions. Trond Lyngbø on February 12, 2015 at 10:10 am MORE WordPress SEO tips Of the many different content...
SEO 101, Small Business SEO
Setting expectations with your clients about SEO is integral for a successful collaboration. Both parties need to be crystal clear about the scope of work, deliverables, and timeline. If you fail to set expectations from the get-go, you’re setting up your partnership...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
One basic aspect of SEO (search engine optimization) is the process of creating custom title tags and meta descriptions. Not sure what those are? The title tag is what shows up as the name of your page on the search engine results page and the meta description is, you...
SEO 101, Small Business SEO
Writing optimized content is beneficial to your business in many ways. It can provide quality backlinks to your site and thus bringing you more targeted traffic. It can help build your reputation which in turn will build trust and respect among your potential...
SEO 101, Small Business SEO
Signing up with an incompetent SEO agency can do considerable harm to your business. If you are not technical, or don’t understand the basics of how SEO works, hiring an agency may even be a frightening prospect. Bad SEO can fail to attract traffic to your web site,...
SEO 101, Wordpress
Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing...
Facebook SEO, SEO 101, Social SEO
You know about black hat search, now look at the impact this emerging practice may be having on rankings. Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses...
SEO 101, Small Business SEO
How To Improve Your Website Performance Thanks to the fact that Google has never released all the factors they base their algorithm rankings on, most of us simply speculate about the finer details. The better-known factors, such as keyword placement and URL, are both...
Google SEO, SEO 101, Small Business SEO, Wordpress
In today’s search-driven world, people no longer consult books or magazines or even their friends to find the answers they seek – they go directly to their favorite search engine. Whether it is Google, Bing or Yahoo, each search engine has its own algorithms for...
Niagara SEO, SEO 101, Small Business SEO
Before you continue reading further, you should first have a clear understanding of what search engine optimization (SEO) is before diving into the tactics to implement it. SEO can be described as “the practice of improving and promoting a web site in order to...
Google SEO, Niagara SEO, Small Business SEO
Some pretty big websites got knocked down hard in Google’s recent Panda 4.0 upgrade. How did your sites fair? If you got slapped down by Google’s new search algorithm (and reports suggest eBay lost a whopping 80% of its organic search traffic released on May 20,...
Google SEO, SEO 101, Small Business SEO
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags...
Google SEO, Niagara SEO, Small Business SEO
Google is continually tweaking and revising the way it indexes content. While it does publish clues about its algorithm updates, it rarely comes clean about all of its reasons for changes. Fixing things can be tough. To get you off on the right track, here’s the part...
Google SEO, SEO 101, Small Business SEO
Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high search ranking. Now Google’s crawlers can discern the strings of words and phrases that make up well-written text;...
Google SEO, Niagara SEO, SEO 101
This post will most certainly ruffle some feathers. But that’s okay—because sometimes, feathers need to be ruffled. This is not one of those “SEO is dead” posts. In fact, it’s far from it. This is an “SEO has evolved” post. Undoubtedly though, some SEO purists will...
Niagara SEO, SEO 101, Small Business SEO
It takes a lot to run a small business and not just the administration, hiring, budgeting and all of that, but also the advertising and public relations side of it. These days, you really can’t run a business without using SEO for this, and if you’re not sure what...
Niagara SEO, SEO 101, Small Business SEO
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you thought nothing of doing your own oil changes, brake jobs, and (maybe if you...
Google SEO, Niagara SEO, Small Business SEO
Google has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the...
Niagara SEO, SEO 101, Small Business SEO
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere...
SEO 101, Small Business SEO
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of...
Niagara SEO, SEO 101
Even if you’re new to the SEO industry you’re aware of the importance of keywords. They drive almost every part of an SEO strategy and our businesses wouldn’t survive long without them. Keywords are what the best search engine optimization companies use to tell search...
Niagara SEO, SEO 101
Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps...
Facebook SEO, SEO 101
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page...
