Because we’re all very busy people, I want to get straight to the point.
In order to succeed in today’s marketplace, your business has to have a website. In order to have a successful website, it needs to serve its purpose. And how can it do this if no one can find it when they use their favorite search engine to browse the internet?
SEO helps you draw more traffic to your website
The goal of SEO is to help your website (and its content) be more appealing to search engines. This can be done in numerous different ways, so let’s just suffice it to say that a good SEO campaign will help your website appear higher up on the list of search results when someone searches for something related to your business. The higher up on the search results page your website appears, the more people are going to see it; more attention equals more traffic to your website.
SEO can help you make a good impression
If you have a website, you’re going to need content for that website, even if it is just the information you are displaying about your products and services. As you create and optimize your content you are creating more opportunities for positive first impressions; when people visit your site and see quality content they are more likely to hang around than if they saw poor quality content. While it is very possible that you would have created awesome content for your business with or without SEO, it is often because of the attention given to SEO that business owners discover the need for high-quality content.
SEO can help improve your conversion rates
SEO can do this by bringing in more targeted traffic to your website (versus someone randomly stumbling upon your site or visiting it directly using your URL) that is ready to buy one of your products or services. Your visitors might be ready to buy right now, or they might be on the hunt for information to help them make their decision. If you can offer these things to them, then SEO can help you improve your conversions rates by bringing these people to your site and impressing them with your content. Some people might be ready to convert, they just don’t know it yet.
SEO can help increase your profits
Like the other items on this list, this one builds on the ones before it. SEO can help you increase your profits by getting your website out there in front of more people who are looking for the kinds of things that you can offer. These people then arrive at your website and are impressed by the content you have to offer them, thus increasing your possibilities for a conversion. More conversions mean more profits. It’s a beautiful thing!
Everyone else is doing it
While I normally don’t advocate doing something just because someone else is doing it, in the case of SEO I wholeheartedly agree that you should. If you were to forgo SEO when your competitors were taking advantage of its benefits…who do you think would win in the end? SEO is just one of the ways that your business can improve its marketing strategy and it is very important that you do so as soon as possible. The sooner you get started with SEO for your business, the sooner you can start experiencing the things I’ve already mentioned.
In the end it all comes back to SEO and what it can do for you. The benefits such as increased traffic, opportunities to get your content in front of pre-disposed visitors, and hopefully converting them into satisfied buyers are all things that SEO can help you achieve in less time and with less effort (generally speaking) than if you had attempted to get the same results without getting SEO involved.