Google SEO

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Top Five SEO Mistakes According To Google’s Matt Cutts

In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website...

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6 Ways to Piss Off Google Penguin & Tank Your SEO

We're approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don't fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have major...

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5 Key Mistakes That Will Ruin Your Website’s SEO

According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.

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Matt Cutts on Negative SEO

For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it.  Matt Cutts, head of the Google Webspam team, talks about how Google is addressing negative SEO and explains how the Disavow Links tool works....

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Ask An SEO Expert – Over Optimization

Even if it does today, it probably won’t tomorrow. All you have to do is look back at 2011, and then 2012 with Penguin update to actually get an idea of kind of why that is, and where the future is that Google’s trying to go. That’s how you optimize without overdoing it. That’s how we kind of future-proof ourselves from over optimization or future penalties.

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A Wish for SEO in 2013

I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...

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Google Panda Refresh November 2012

Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh – since we were fairly...

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Google’s Penguin & Panda – New Exact Match Domain (EMD)

Google has been quoted as saying there are anywhere between 500-600 changes to its algorithm in a year, but most are minor tweaks. However, most SEO’s are now familiar with the infamous Panda / Penguin duo (and if they’re not, you need to find a new SEO company quickly). These updates affect anyway from 0.6% to 3%+ of the organic results to a noticeable degree.

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