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Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and...
What is E‑A-T? Why It’s Important for SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
Experts Explain Google BERT and What to Do About It
Google BERT is a Google update powered by AI that has big implications for marketers. BERT is an AI language model that Google now applies to search results and featured snippets. BERT stands for Bidirectional Encoder Representations from Transformers. But you don't...
9 SEO tips that can improve a website’s Google ranking
Simple search engine optimization hints to increase your traffic If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial...
6 Ways to Get Your Website Ranking Better
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
SEO: Why It Matters in Today’s Market
Real estate agents are always looking for ways to take their business to the next level. One strategy you can try that will help you get better rankings with Google and exclusive leads to your specialty: SEO. SEO, otherwise known as Search Engine Optimization, helps...
How To Become A Digital Marketer?
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today's era of technology, where everything is available online, becoming a...
5 Reasons Not to Quit SEO During COVID-19
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. The global economy is suffering from an epidemic, enterprises are changing strategies, saving up money and getting ready for the worst. But the reality is that...
The importance of a website to grow your business
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
Top 10 Methods to Convert Your Leads into Customers with SEO
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
The Dirty Truth About SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
WordPress 5.4 released with faster editor, privacy improvements and more…
WordPress has been around for a long and it has become the most used content management system right now. It is also known that millions of websites are currently based on WordPress which is open-source. However, there is also the WordPress.com service that lets you...
Tactics to adapt your business for social distancing
The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to...
COVID-19: How to make it easy for customers to contact you
Fortunately, we live in the digital age — a time when there are multiple ways for your customers to get in touch with you, and for you to keep in contact with your customers. Maintaining communication with your customers and making it easy for them to contact you...
Ways to keep your customers informed about changes to your business
The COVID-19 situation is seemingly on everyone’s minds at the moment. But while now isn’t the time to panic, you are likely wondering about the next steps for your business. Regardless of the size of your business, your customers are likely coming to you right now...
Reasons Why You Shouldn’t Stop SEO Efforts During COVID-19
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
Essential Methods to Optimize Your Website
Here are seven significant changes you can make that will help your website have a shiny, new look and keep up with the latest standards in website development. 1. Optimize for search engines If you want to make your business easy to find for your target audience both...
SEO for Business: What Google Analytics Can Tell You
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for...
How to Get Your Business Found on Google (2020 Edition)
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
5 Things You Can Do Right Now to Improve Your Google E-A-T Rating
On August 1, Google confirmed the release of a broad core algorithm update. If you were impacted, Google’s Danny Sullivan has said better content means higher rankings. Google’s John Mueller said to make content more relevant. And the key to creating better, more...
SEO Tactics in coming years…
It’s the start of a new decade, which means new technology, new marketing trends, and new SEO tactics! The SEO universe is ever-evolving, so it’s important to stay on top of new algorithm updates, features, and strategies. So, what’s the deal with SEO in 2020? It’s...
SEO Is Not About ‘Good’ Writing
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Top Search Engine Optimization Tips in 2020 SEO
Search Engine Optimization Tips you should and should not be doing on your web pages to make them rank higher in search engines. Search Engine Optimization Tips list was written by SEO London, our partner agency, and looks at more than just the basics of SEO, so even...
Benefits of SEO Services
When you are conducting online business, then you must know the importance of SEO, and you also know that it cannot be overlooked. Everyone is in the race of ranking websites and want to earn from it, so you must choose the right strategies for it, and it will help...
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