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(Niagara Business Search Engine Optimization)

9 Content Optimization Tools

Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that...

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5 Common Mistakes That Jeopardize SEO Strategies

Search engine optimization (SEO) is an incredibly useful tool in the arsenal of a digital marketer. When used correctly, SEO can catapult a website out of obscurity and in front of its most relevant audience, enhancing brand authority and driving inquiries. However,...

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Is SEO Really Complex or Are We Overcomplicating It?

What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...

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Google March 2019 Core Update

SEOs show mixed results following Google March 2019 core update The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share...

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My Boss Got an Email Saying Our SEO Sucks

Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...

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Google Search Ranking Algorithm Update

Update On March 12 & 13th I am seeing plenty of signs from the SEO community, the tracking tools and so on that there was and is a Google algorithm update going on right now. It started on March 12th, yesterday and is continuing on today. It is early on, this is...

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The Top 5 Ways to Prove the Real Value of SEO

Google’s algorithm has evolved. Through AI and advancements in machine learning, it is continually learning to become smarter. Today, it’s even more difficult to get to the top of Google’s page 1. With SEO becoming more challenging and the SERPs constantly changing,...

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What Is Rank Transition & What Does It Mean for SEO?

We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.” You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small...

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SEO Keywords Best Practices for 2019

Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes:...

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How To Bury Or Push Down Negative Google Search Results

When you are trying to bury and push down a negative Google result, branding basics just won’t cut it. You need to give your campaign a little extra juice when attempting to bury a well-optimized negative search result with a lot of domain authority. This post...

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Loyalty Marketing: A Complement to Your SEO Strategy

There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive...

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Best free SEO tools to Use

Everyone loves a freebie, so here are some of the best SEO tools that will make your life a little easier – gratis. In the world of SEO, we all love a hack, all the more so when it is free. With so many tools out there promising to make the lives of SEOs and digital...

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Five of the best SEO tools from Google

As well as being the go-to search engine for more than a billion people, Google also offers a range of tools to help boost online performance aimed at bloggers, publishers and anyone writing online content. If you’re trying to top Google’s search engine results pages...

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Don’t jeopardize your website with SEO tricks

Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few business owners truly understand the process. That misunderstanding has...

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7 SEO mistakes to fix to see success in 2019

2019 is just about to start, and there are many new trends that have emerged in the field of SEO. As internet technology is getting more advanced, it’s important for you to understand that the SEO techniques you are using at this time may not be able to work for you...

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Divi And WordPress 5.0

WordPress 5.0 is scheduled to be released today, and with it comes some very big changes. WordPress 5.0 introduces an entirely new post editing experience. This new editor not only replaces TinyMCE, but the entire post editing page as well. For many, this change may...

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