Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy;
a focused element of an overall holistic approach to driving customers to your business
via online platforms. In other words, marketing the modern way!
SEO Information Relevant To Your Business Digital Marketing
(20th Year Niagara Search Engine Optimization)
Digital Marketing – Take Your Business to the Next Level
SEM & SEO: What You Really Need to Know When it comes to getting the attention of prospects online and turning them into clients, two approaches always come up in strategy sessions – SEM and SEO. In fact, most of the time they are mentioned, it ends up becoming a...
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Stop Studying SEO, Start Studying Your Target Audience
There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this...
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GDPR Compliant Websites
A lot of changes are coming for WordPress in 2018, and not the least of which is the General Data Protection Regulation (GDPR) that the European Union is enacting, beginning May 25, 2018. The TL;DR version is that the GDPR says that users have complete control over...
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How to make a website GDPR compliant
The General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. Whilst many are considering this the “doomsday” of marketing, it is in fact a straightforward process provided that you understand how to make your website GDPR compliant. The motive...
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How to Build Trust, Authority & Reputation
Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its...
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Create Content That Earns Links & Increases Your Traffic
Because there’s no guaranteed roadmap for success in search engine optimization (SEO), most SEO pros learn from trial and error as well as from the experiences of fellow practitioners. Here is a recap of the webinar presentation. DeLeon’s enterprise real estate client...
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Why Should You Invest In Professional SEO Services For Your Business
SEO services are affordable. The benefits are immense in the long run. Therefore, investing in the best SEO company is the best value for the money you are paying. SEO techniques play a significant role in branding & promotion of an online...
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Seven Most Common Concerns of New SEO Clients
As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time. There are millions of business owners and marketers not using SEO, despite the...
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5 Ways to Stop Missing Out On Seasonal Traffic
Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your...
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How to optimize your content for voice search
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better:...
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The Ultimate Guide to Local SEO
SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...
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How to Boost SEO, SERP Ranking, and Google Listing With Videos
Using video content has become one of the most effective SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s SEO algorithm has changed considerably. It has become a behemoth. Its preferences are built...
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Google 2018 mobile update could affect your SEO
Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalizing slower sites down the list of Google results. This has been in effect on desktop...
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10 SEO Blogs to Read in 2018 to Boost Your Rankings
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
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Top 6 SEO Strategies to Boost Your Search Ranking in 2018
Tell Doc Brown to fire up the DeLorean because the future is now. We may be a few years away from flying cars and intergalactic travel, but when it comes to the future of SEO, you don’t need a crystal ball to foresee the direction it will take in 2018. Much of what...
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Watch Video on Bing vs Google for SEO
Google often dominates the SEO conversation with most businesses optimizing solely for the reigning champ of search engines, but it turns out, to have a solid SEO strategy you need to take Bing into account as well. “Great,” you think, “now we have to optimize for...
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Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted. Google has confirmed what many in the search industry have seen over the past week, updates to...
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How to Improve Your Business SEO Results on Google
There are some best practices that you can do to improve your website's SEO. The solution to improving your business website's Google ranking is embedded in good search engine optimization (SEO). Managing SEO is a big task for any business owner, but there are a few...
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Biggest Lies Told by SEO Experts
For as long as business has been around, there have been salesmen that can only be described as snakes – they want to come in, take your money and leave without much of a footprint left. Although not very common these days, it can be difficult to judge someone’s...
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7 quick and easy SEO tips for small businesses
If you are running a small business, SEO can seem complex. Primarily driven by Google, SEO best practices are always changing, which can make tackling them on your own seem even more difficult. Here are seven easy SEO tips that can have a great impact on your website...
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3 Basic SEO Services That Boost Visibility for Your Site
As search engines further entrench themselves as the central forum for our online activity, SEO has moved from an online marketing advantage to an online marketing requirement. Simply put, SEO is a necessary business process for firms that depend on online activity...
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How to seo optimize for voice search
The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if...
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7 Hot SEO Trends You Need To Know For 2018
Time for planning, budgeting, and strategizing for your SEO success in 2017 has come. I’ve carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!. 1. Voice search – It has become one...
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11 Ways to Prove the Value of SEO to Your Boss
You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest...
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