Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy;
a focused element of an overall holistic approach to driving customers to your business
via online platforms. In other words, marketing the modern way!
SEO Information Relevant To Your Business Digital Marketing
(Niagara Business Search Engine Optimization)
5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy
Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine Optimization should be your main focus for getting the desired results. In this article, we are going to...
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Divi And WordPress 5.0
WordPress 5.0 is scheduled to be released today, and with it comes some very big changes. WordPress 5.0 introduces an entirely new post editing experience. This new editor not only replaces TinyMCE, but the entire post editing page as well. For many, this change may...
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7 Things to Know Before Updating to WordPress 5
It’s been less than a week since WordPress 5 has been released. Anecdotal reports indicate there are many successful upgrades. But I am also aware of many sites that have experienced issues. After looking at these issues, I discovered six things that may help a...
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How Much Does SEO Cost & Why Should I Pay for SEO?
As a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right rankings, you can generate consistent leads and grow your bottom line in no time – but at what cost? What is...
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12 Completely Outdated SEO Practices You Should Avoid
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape....
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WordPress 5.0 launches with new, block-based editor
What just happened? WordPress, maker of the web’s most popular Content Management System (CMS), has just released version 5.0 of its platform. The latest update is one of the biggest in years, adding a new block-based editor that offers a “streamlined editing...
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SEO or SEM: What’s the difference?
If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge. In a world of CPC (cost-per-click), CTR (click-through rate) and PPC (pay-per-click) we’re all guilty of using acronyms that leave our clients and teammates...
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Don’t skip these critical recurring SEO tasks
Don’t skip these critical recurring SEO tasks As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis. No matter how perfectly you’ve optimized a website, it will always require constant...
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Organic content much better than “tricking Google,” says SEO exec
Blueclaw Marketing Director Martin Calvert says organic content will be a very important SEO factor in 2019. The digital marketing agency works closely with a number of online gaming companies, ranging from affiliates to operators, and was present at SiGMA last week....
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14 Beneficial tips to improve SEO on your WordPress website
Considering the search Engine Optimization WordPress has a significant impact. The WordPress is considered to be the essential aspect of content management and is said to be trending these days. Making use of WordPress will probably help you to create a constructive...
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Important Reasons Why It Makes More Sense To Hire An SEO Expert
The importance of SEO for businesses today cannot be underrated. The right SEO strategy will take your business to a whole new level and boost your sales. Most companies that want to build a strong online presence always consider building an in-house team. However,...
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How a small business can be competitive using SEO
A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars....
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Why You Need SEO for Better Ranking on Google? Benefits of SEO
Nowadays, site owners and bloggers have been hiring people to write SEO articles to boost their sites ranking on Google. So what does SEO really do? It isn’t a cost to get SEO articles from writers, you are just throwing investment into your site. Without SEO, people...
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Local Reviews Can Help Your Business Rank Higher In Local SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
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Why SEO is critical for your business in 2019
SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests...
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Search Takeaways from Google’s Trends Analyst
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...
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How Much Should You Budget for SEO?
How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster...
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4 Simple Steps to Boost Your Seasonal SEO Traffic
SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...
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Chrome 70 could break thousands of websites, but that’s their own fault
As a result of using old security certificates, thousands of sites on the internet may stop working as soon as October 16. When Google begins rolling out its next version of the Chrome browser — called Chrome 70 — users navigating to these sites will be greeted with...
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Website redesign mistakes that destroy SEO
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because...
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A basic SEO audit for small businesses
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO)....
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16 Tips for Website SEO Success
Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...
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Google My Business Lets Admins Edit Review Replies from the Knowledge Panel
Google My Business is letting admins edit their replies to reviews directly from the Knowledge Panel. This is a small but notable update as it’s sure to be a time saver for business owners. The update was quietly rolled out last week. There was no official...
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EU’s new privacy regulations are coming and North American companies need to be ready
The date May 25, 2018 should be circled on every CEO, CIO and chief privacy officer’s calendar. It’s the day that the European Union’s (EU) General Data Protection Regulation (GDPR) comes into effect. GDPR is a harmonized set of privacy regulations that protects EU...
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