Niagara Digital Marketing SEO Information
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SEO Information Relevant To Your Business Digital Marketing
(20th Year Niagara Search Engine Optimization)
As a result of using old security certificates, thousands of sites on the internet may stop working as soon as October 16. When Google begins rolling out its next version of the Chrome browser — called Chrome 70 — users navigating to these sites will be greeted with...read more
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because...read more
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO)....read more
Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...read more
Google My Business is letting admins edit their replies to reviews directly from the Knowledge Panel. This is a small but notable update as it’s sure to be a time saver for business owners. The update was quietly rolled out last week. There was no official...read more
The date May 25, 2018 should be circled on every CEO, CIO and chief privacy officer’s calendar. It’s the day that the European Union’s (EU) General Data Protection Regulation (GDPR) comes into effect. GDPR is a harmonized set of privacy regulations that protects EU...read more
Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a...read more
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...read more
In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended...read more
Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...read more
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....read more
Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of...read more
Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both "on-page" and "off page" factors to influence Google's search algorithm to rank that site or page for specific keyword queries entered by web users. This process is an...read more
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen...read more
With billions of people using the Internet for almost every search imaginable, businesses absolutely MUST HAVE an online presence. But is a website even worth it if no one can find it? SEO strategies can help your website reach out to your target audience because they...read more
WordPress is one of the most popular website platforms on the web. It powers over 50 million websites online. In fact, estimates go as high as 30% of all websites. As a business owner, you might be thinking about using paid website builders or platforms. Meanwhile,...read more
Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google...read more
There is a collective belief that we have successfully entered the 4th Industrial revolution. While the first one was based around the steam engine, the second around electricity, the third around electronics and IT and the fourth one seeks to build upon it and bring...read more
Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their website to appear high on a Google...read more
SEM & SEO: What You Really Need to Know When it comes to getting the attention of prospects online and turning them into clients, two approaches always come up in strategy sessions – SEM and SEO. In fact, most of the time they are mentioned, it ends up becoming a...read more
There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this...read more
A lot of changes are coming for WordPress in 2018, and not the least of which is the General Data Protection Regulation (GDPR) that the European Union is enacting, beginning May 25, 2018. The TL;DR version is that the GDPR says that users have complete control over...read more
The General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. Whilst many are considering this the “doomsday” of marketing, it is in fact a straightforward process provided that you understand how to make your website GDPR compliant. The motive...read more
Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its...read more
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