Businesses that use localised search and carefully target keywords that are specific to their firm can find search engine optimisation (SEO) is a successful marketing tool.

Some people think that organic SEO has become too competitive, but if it is used correctly then this school of thought is wrong.

Indeed, “nothing could be further from the truth” if  businesses use the right tactics.

It was revealed last month that technology firms spend more on their online marketing campaigns than any other industry.

According to a study by the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre, such companies accounted for 19.1 per cent of e-marketing sector expenditure in the first six months of 2009.